He told the Campaign for Real Ale's magazine: "I developed a 4.1% beer called The Governor because I wanted it to appeal to the younger ale drinker. my beer is an ideal accompaniment to good british food."
Tasting notes for the beers are available in A5 full-colour booklets on the bar - a nice touch that adds some interesting information for the real ale drinker. It's no surprise that the pub has Cask Marque accreditation.
The stereotype of the real ale drinker as ruddy-faced space hopper with a beard and holey pullover has been dismissed (although you still get a furtive few in beige anoraks studiously ticking off each sampled ale in their festival programme).