Also found in: Thesaurus, Medical, Legal, Financial, Acronyms, Idioms, Encyclopedia.
v.t. -sured, -sur•ing.
assure ensure insure
If you assure someone that something is true or will happen, you tell them that it is definitely true or will definitely happen, often in order to make them less worried.
In British English, to ensure that something happens means to make certain that it happens.
In American English, this word is usually spelled insure.
Insure has another meaning. In both British and American English, if you insure your property, you pay money to a company so that if the property is lost, stolen, or damaged, the company will pay you a sum of money. In this meaning, the spelling is always insure, not 'ensure'.
Past participle: assured
|Verb||1.||assure - make certain of; "This nest egg will ensure a nice retirement for us"; "Preparation will guarantee success!"|
doom - make certain of the failure or destruction of; "This decision will doom me to lose my position"
make - assure the success of; "A good review by this critic will make your play!"
|2.||assure - inform positively and with certainty and confidence; "I tell you that man is a crook!"|
|3.||assure - assure somebody of the truth of something with the intention of giving the listener confidence; "I assured him that traveling to Cambodia was safe"|
persuade - cause somebody to adopt a certain position, belief, or course of action; twist somebody's arm; "You can't persuade me to buy this ugly vase!"
reassure - give or restore confidence in; cause to feel sure or certain; "I reassured him that we were safe"
|4.||assure - be careful or certain to do something; make certain of something; "He verified that the valves were closed"; "See that the curtains are closed"; "control the quality of the product"|
check off, tick off, mark off, tick, check, mark - put a check mark on or near or next to; "Please check each name on the list"; "tick off the items"; "mark off the units"
control - verify by using a duplicate register for comparison; "control an account"
check - verify by consulting a source or authority; "check the spelling of this word"; "check your facts"
double-check - check once more to be absolutely sure
cross-check - check out conflicting sources; crosscheck facts, for example
cinch - make sure of
card - ask someone for identification to determine whether he or she is old enough to consume liquor; "I was carded when I tried to buy a beer!"
spot-check - pick out random samples for examination in order to ensure high quality
verify - confirm the truth of; "Please verify that the doors are closed"; "verify a claim"
ascertain, find out, learn, watch, determine, see, check - find out, learn, or determine with certainty, usually by making an inquiry or other effort; "I want to see whether she speaks French"; "See whether it works"; "find out if he speaks Russian"; "Check whether the train leaves on time"
cover - maintain a check on; especially by patrolling; "The second officer covered the top floor"
|5.||assure - cause to feel sure; give reassurance to; "The airline tried to reassure the customers that the planes were safe"|
|6.||assure - make a promise or commitment |
swear off - promise to abstain from; "I have sworn off cigarettes altogether"
declare - state emphatically and authoritatively; "He declared that he needed more money to carry out the task he was charged with"
success was assured → el éxito estaba asegurado
to assure o.s. of sth → asegurarse de algo
I assured him of my support → le aseguré mi apoyo
you may rest assured that ...; let me assure you that → tenga la (plena) seguridad de que ...
it is so, I assure you → es así, se lo garantizo
to assure sb (that) ... → assurer à qn que ...
He assured me he was coming → Il m'a assuré qu'il viendrait.
let me assure you, I can assure you → je vous assure
The series is assured of success → Le succès de la série est assuré.
BUT Le succès de la série est garanti.