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Related to assuring: precariousness, peaky, foregone, diligently


tr.v. as·sured, as·sur·ing, as·sures
1. To inform positively, as to remove doubt: assured us that the train would be on time.
2. To cause to feel sure: a gesture that assured her of his devotion.
3. To give confidence to; reassure.
4. To make certain; ensure: "Nothing in history assures the success of our civilization" (Herbert J. Muller).
5. To make safe or secure: "We would rather forgo certain benefits in order to be assured against certain evils" (Alfred E. Smith).
6. Chiefly British To insure, as against loss.

[Middle English assuren, from Old French assurer, from Vulgar Latin *assēcūrāre, to make sure : Latin ad-, ad- + Latin sēcūrus, secure; see secure.]

as·sur′a·ble adj.
as·sur′er, as·sur′or n.
Usage Note: Assure, ensure, and insure all mean "to make secure or certain." Only assure is used with reference to a person in the sense of "to set the mind at rest": The ambassador assured the prime minister of his loyalty. Although ensure and insure are generally interchangeable, only insure is now widely used in American English in the commercial sense of "to guarantee persons or property against risk."
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Adj.1.assuring - giving confidenceassuring - giving confidence      
reassuring - restoring confidence and relieving anxiety; "a very reassuring remark"
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
References in periodicals archive ?
The Chief Minister appreciated the gesture of opposition adding that we all are on one and the same page on the CPEC related projects assuring to take concrete steps for launching the Chashma lift irrigation scheme and royalty on marble industry to Buner district.
Umahi stated this while assuring the investors that the state law Irrevocable Standing Payment Order, (ISPO) will continue to protect them at the local and state level.
He said the employees of the PIA were the real custodian of the national carrier, assuring that the decisions would be made with the consent of all stakeholders.
Assuring cooperation for elimination of corruption DG NAB assured complainants about corruption and issued orders on several complaints according to law.
The PM also accepted the invitation to pay an official visit to Hazara at an opportune time, while President Asif Ali Zardari expressed his satisfaction at approval of such projects like Hasan Abdal-Batgram expressway, Shinkiari gas pipeline and Mansehra airport; assuring timely completion of these.