backstarting

backstarting

(ˈbækˌstɑːtɪŋ)
n
marketing a marketing technique in publishing, whereby new customers are sent back issues of magazines or journals as part of their subscription
adj
poetic starting back; stepping backwards
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
Yet Long is confident they can bounce backstarting with this weekend's trip to Stoke.