bait and switch


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bait and switch

n.
1. A fraudulent advertising claim or sales offer for a product or service that is not available or not for sale at the stated price, made with the intention of luring customers who are then offered something else or forced to spend more money to get the same thing.
2. A deception based on a false claim or enticement that proves to be disappointing.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

bait′ and switch′



n.
the practice of attracting customers to a store with bargain prices, then attempting to sell them higher-priced items.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.bait and switch - a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
marketing, merchandising, selling - the exchange of goods for an agreed sum of money
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
References in periodicals archive ?
Apparently, these clients haven't heard that bait and switch really does work.
The Bait and Switch title no doubt refers to self-help organizations, attended by the author, promising job networking.
Bait and Switch turns out to be less about working 9 to 5 than about the surreal, exploitative subculture of career coaches, networking gums, image consultants, and even Christian evangelists who seek to feed off the desperation of the middle-class jobless.
So by the time he talks about marrying a movie star years after the two had had an affair that produced a child, your radar is already up for a bait and switch. All the easier, then, for Ellis to drop the occasional hint--and the occasional denial--of his homosexuality.