bancassurance

(redirected from bankassurer)
Also found in: Financial.

bancassurance

(ˈbæŋkəˌʃʊərəns)
n
(Banking & Finance) the selling of insurance products by a bank to its customers
[from French banc bank + assurance assurance]
Translations
References in periodicals archive ?
Accenture Insurance Solution is used by RSA and other large insurers, as well as by large bankassurers including BBVA and Dexia.
Standard & Poor's views CGU France as well-positioned to compete with both traditional composite insurers and bankassurers, thanks to its multidistribution strategy through tied agents; brokers; a salaried salesforce; and direct-insurance subsidiary Eurofil (not rated), which set up early this year France's first insurance Web site.
As a result, Standard & Poor's believes that Skandia is constrained as it increasingly competes with banks and bankassurers for a share of the growing Nordic life and savings market.