Effects on Website and Brand Attitudes in Goal-Directed Consumers
Additionally, this study compares the banner ad
results for clear and conspicuous presentation to those of a prior study that examined television advertising.
Premier League has begun an online banner ad
campaign that is intended to promote the launch of its new web site.
In the case of Western Governors University, the school's banner ad
also runs on the AOL home page.
She adds that she does appreciate weekly reports of clicks and impressions generated by each Internet banner ad
Conspicuous logos: One of the most important visual elements in a banner ad
is a big brand or product name--in fact, the logo should occupy at least 14% of the banner's total pixel area.
Cooper, whose main source of income at the site comes from banner ad
placement, solicited help from friends and family, who all believed in the vision and the importance of disseminating this type of information to the black community.
With a banner ad
exchange program, participants essentially swap banner ads
NEW YORK -- GoldSpot Media, the leading digital ad management platform, rolled out a dozen mobile banner ad
formats to solve the burning problem in mobile advertising - capture user attention, minimize accidental clicks and maximize engagement within mobile banners.
If you have a website or blog and place a banner ad
or text link to 24-7PressRelease on your site, you are able to receive a $15 credit any time someone orders from 24-7PressRelease.
While other online advertising services strive for more eyeballs - people viewing their client's banner ad
- Synergy's focus is results.
For more detailed reports on how each visitor is navigating your site or analysis of the effectiveness of banner ad
campaigns, you'll need a more robust program such as MarketWave's (www.