below-the-line


Also found in: Financial.
Related to below-the-line: Above the line

below-the-line

adj
1. (Marketing) denoting the entries printed below the horizontal line on a company's profit-and-loss account that show how any profit is to be distributed
2. (Marketing) (of an advertising campaign) employing sales promotions, direct marketing, in-store exhibitions and displays, trade shows, sponsorship, and merchandising that do not involve an advertising agency
3. (Marketing) (in national accounts) below the horizontal line separating revenue from capital transactions. Compare above-the-line
References in periodicals archive ?
When advertisers talk about below-the-line advertising, which line are they talking about?
Of all the terms in the advertising lexicon, few are as denigrating as "below-the-line".
Resident above-the-line and below-the-line refundable tax credit
The Media Shack is a complete below-the-line procurement agency providing their procurement services in the area of below-the-line branding and marketing collateral namely corporate gifts and clothing, indoor and outdoor branding solutions, digital and litho print and POS materials.
Indomina has said it will provide the new Comerica bank loan with soft money solutions, mostly represented by the 25% Dominican transferable tax credit production incentive on above- and below-the-line costs to finance two to three English-language motion pictures per year.
The 2.29 minutes YouTube video is an excellent example of below-the-line advertising by the telecom major, which has grabbed eye balls in a big way.
The terms 'below-the-line' marketing communications refers to forms of non-media communication, even non-media advertising.
Increase to Delivery Term Codes (DTCs) Percentage Rates for "Below-the-Line" Transportation on Foreign Military Sales (FMS) and FMS-Like Cases (DSCA Policy 09-22)
The carrier also appointed GyroHSR and OMD to handle its below-the-line work and media buying on a global basis.
The advertising industry calls it "below-the-line"--basically everything that's not easy-money television, broadcast or print advertising.
A reading above 50 percent is considered a sign of economic expansion, while a below-the-line reading is taken as a warning sign of economic contraction.
An effort will also be needed to control below-the-line operations and to improve the collection and processing of public data with Eurostat.