It was hardly the sort of excess I'd expect from no-nonsense, "pie and a pint" rockers like the Quo - a band so synonymous with regular British blokeishness
that they were once immortalised in their own line of leatherwaistcoated Toby jugs.
Hook's amiably unreconstructed blokeishness
takes on a more sinister aspect as the culture he celebrates becomes complicit in the book's central tragedy.
Yet he clearly feels that other bastion of blokeishness
, the TV commentary box, is fine for people who've had the hair on the back of their hands waxed (or was it lasered?
But it's probably better known for its sport and blokeishness
, which takes a certain type of feisty female to cut it among all that testosterone.
Lucy Porter is one of the guests braving the blokeishness
to take part.
It's not the sort of excess you'd expect from no-nonsense, 'pie and a pint' rockers like the Quo - a band so synonymous with regular British blokeishness
, they were once immortalised in their own line of denim and leather Toby jugs.
It says something that Australia, the bastion of male blokeishness
, should strike a blow for sensitivity and care in the professional boxing ring.
Beyond the pitiful blokeishness
of this marketing campaign is the bigger issue of stereotyping fan gender.
Vaughn trots out his familiar blend of in-your-face blokeishness
and tactless charm while Witherspoon brings new meaning to the word bland.
The subtitles team wrote: "Comment after comment about blokeishness
, wives and women were finally crowned in one recent edition with a misogynistic explanation which saw three bikini-clad women used to demonstrate the differences between Porsche models.
It reinforced the image of unreconstructed old Labour blokeishness
that for many is the essence of his appeal - a characteristic that even 10 years in New Labour's polished elite couldn't erase.
For that, full credit goes to Segel (who also wrote the script) for bringing to the table just the right mix of vulnerability and blokeishness
, making him both believable and likeable.