brand Nazi

brand Nazi

n
(Clothing & Fashion) informal a person who insists on buying one particular brand of clothing or other commodity
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
Other new words include "adultescent", an adult still interested in youth culture; "brand Nazi", a person who insists on buying one brand; "exhibition killing", the murder of a hostage by terrorists, filmed for broadcast; and "retrosexual", a heterosexual man who spends little time and money on his appearance.
"I'm a brand Nazi," says Rick Haskins, exec VP of branding for Lifetime.
People who must have those designer labels might well find themselves described as brand Nazis or sheeple, merely following the flock.