brand awareness


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Related to brand awareness: Brand equity

brand awareness

n
(Marketing) marketing the extent to which consumers are aware of a particular product or service
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Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands.
And according to a study by Tabs Group, shoppers' brand awareness in the category differs from the way they see brands in other product areas.
Because Hallmark already has more than 90 percent brand awareness, the overall goal of the program was to maintain awareness of Hallmark Canada as the company that helps people communicate, celebrate and connect on Valentine's Day.
a seed treatment on seed, coupled with the launch of a new seed treatment competitor, it was more important than ever to maintain and build on our brand awareness as well as reinforce the value proposition of our market leading seed treatments.
ly, a technology that delivers business and consumer insights on-demand, announced today a free webinar for companies looking to better understand brand awareness and sentiment.
Specific Media, the world's largest independent media platform, today announced it has bolstered its industry-leading suite of Audience Intelligence Reporting tools with the availability of Specific Media Brand Awareness Reports[TM], a value-added offering that enables its clients to measure the brand impact of their campaigns.
Many global brands fail to achieve brand awareness whilst local Chinese retailer captures interest despite holding no official Olympic sponsorship, with successful brand ambush
Analysis of brand awareness for the main brands of polystyrene and mineral wool from Romania
Executed an aggressive marketing and brand awareness campaign to promote the Company's products to the dental and dental hygiene markets
Significantly, Olevia[TM] brand awareness rose 174% during this period among its key demographic of males age 18 to 34.
As SOYO evolves from a PC-product driven company to a provider of a wide range of consumer electronics solutions it is critical that we increase our brand awareness," said Ed O'Brien SOYO's Director of Marketing.
Additionally she managed marketing communications, advertising and brand awareness for the U.