brand image


Also found in: Thesaurus, Legal, Financial, Wikipedia.
Related to brand image: Brand equity

brand image

n
(Marketing) the attributes of a brand as perceived by potential and actual customers
References in periodicals archive ?
The uncertainties of using CRM can be identified and quantified relative to the values of expected outcomes (positive brand image, cause benefit, and switching cost barriers raised).
Although there are as yet very few studies on nonprofit branding, some authors, such as Michel and Rieunier (2012), have studied this topic, especially the brand image, and have shown that the more favorable the brand image is, the greater may be the number of donations obtained.
Many organizations are reliant on the sport celebrity brand image to increase their own image (Boisvert 2010), especially during sport celebrity endorsement (Henseler, Wilson, & de Vreede, 2009; Hung, Chan, & Tse, 2011; Kitchen, Brignell, & Spickett, 2004; McCracken 1989; Spy, Pappu, & Cornwell, 2011; White, 2012).
The book includes a study about the media and brand image of the Sultanate and His Majesty Sultan Qaboos Bin Said, as well as the media plan implemented by the local media means and the media attaches abroad to develop and update this brand image.
As consumers become increasingly conscious of the impact of their consumption behaviors on the environment, companies are eager to establish trust and positive brand image among them by using environmental advertising (Davis, 1994).
Summary: Improving brand image and enhancing customer satisfaction are top priorities for Tom Lee, Vice President and Head of Hyundai Africa and Middle East Regional Headquarters, who spoke to Oommen John P
Businesses can now integrate eye-catching wall murals within their lobbies to highlight the company's brand image and capture the direct attention of all visitors.
In this research, the researcher studies the perceived services, price perceptions, brand image and value orders.
Drawing on the existing literature, this study proposes that sustainable tourism profits yielded from non-repeat events are mainly rooted in the positive effects that such events have on the brand image of the destination.
Despite being a regionally focused company, Elico has been able to create a brand image for itself with its broad product portfolio, noted Sami.
Unfortunately, there is no perfect recipe for online success, but we asked Millie Morales, our resource person on digital marketing, to share with us some best practices on how to level up your brand image online.
The hedge fund company suggested that L Brands "take swift action to improve the performance of Victoria's Secret by correcting past merchandising mistakes and ensuring that it communicates a compelling, up-to-date brand image that resonates with today's consumers."