brand leader

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brand leader

n
(Commerce) marketing a product with the highest number of total sales within its category
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Additional brand leaders signing leases at the ITC in 2004 include Corgi Classics and RoseArt Industries.
These brand leaders received high marks on most, if not all, of the top attributes among fierce competition in their category.
The results identify Brand Leaders who share attributes such as unparalleled quality, market-driven innovation, and high customer satisfaction.
Spatializer's audio technology is incorporated into consumer electronics audio, video and DVD products of global brand leaders.
Moreover, DOB products are often allocated an excessive amount of space in relation to brand leaders, which means they generate lower ratios of profit per cubic meter.
Brand Leaders were found to share several attributes including unparalleled quality, market-driven innovation and high customer satisfaction.
Indeed, price wars often break out when most brand leaders in a particular category do not yet provide private label products, and when competition comes mostly from smaller companies with lower cost structures.