brand stretching


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brand stretching

n
(Marketing) marketing another name for brand extension
Translations
extension de marque
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References in periodicals archive ?
ySTANBUL (CyHAN)- Parliament has banned brand stretching, the indirect advertising of cigarette brands, with a new amendment to the anti-smoking law.
It is brand stretching and says chewing tobacco to people in India just like Benson and Hedges says smoking without mentioning tobacco," Action on Smoking and Health chief executive Anne Jones said.
From its humble start on Laura and Bernard Ashley's kitchen table in England in 1953 to a worldwide brand stretching across virtually every apparel and home classification, Laura Ashley has outlasted--not to mention outsold--dozens, perhaps hundreds, of other designer names.
However, Orange is widely perceived as a global international brand stretching across the world.
One concern is that with all the brand stretching, the M&S brand could become diluted and lose its value.
As another way around the restrictions the industry has also introduced brand stretching - putting tobacco brand names on clothes or other merchandise.