brand extension

(redirected from brand transference)
Also found in: Financial.

brand extension

n
(Marketing) marketing the practice of using a well-known brand name to promote new products or services in unrelated fields. Also called: brand stretching
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
Translations
extension de marque
Mentioned in ?