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a. A trademark or distinctive name identifying a product, service, or organization.
b. A product or service so identified: bought a popular brand of soap.
c. An association of positive qualities with a widely recognized name, as of a product line or celebrity: The company tried to improve its brand by donating money to charity.
d. A distinctive category; a particular kind: a brand of comedy that I do not care for.
2. A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.
a. A mark burned into a person's flesh, as to identify a convicted criminal or a slave.
b. A mark burned into a person's flesh for ornamental or aesthetic purposes.
4. An association of disgrace or notoriety with something; a stigma. See Synonyms at stain.
5. A branding iron.
6. A piece of burning or charred wood.
7. A sword: "So flashed and fell the brand Excalibur" (Tennyson).
tr.v. brand·ed, brand·ing, brands
1. To mark with a hot iron, as to show ownership: branded the steer.
2. To provide with or publicize using a brand name or other readily recognized identifier: a line of cars branded with mythological names.
3. To consider or label as disgraceful or infamous; stigmatize: branded the deserters as cowards.
4. To impress firmly; fix ineradicably: Imagery of the war has branded itself into the national consciousness.

[Middle English, torch, from Old English; see gwher- in Indo-European roots.]

brand′er n.
References in classic literature ?
I was in at him at nine, and he said, "In five minutes," so I put the steak on the brander, but I've been in thrice since then, and every time he says, "In five minutes," and when I try to take the table-cover off, he presses his elbows hard on it, and growls.
They appreciated or sneered at the morning editorials, jumped from labor conditions in New Zealand to Henry James and Brander Matthews, passed on to the German designs in the Far East and the economic aspect of the Yellow Peril, wrangled over the German elections and Bebel's last speech, and settled down to local politics, the latest plans and scandals in the union labor party administration, and the wires that were pulled to bring about the Coast Seamen's strike.
There is not only the herd, but the shearer and brander, and then the dresser, the curer, the dyer, the fuller, the webster, the merchant, and a score of others.
Wiah, of Premier Road, Pallister Park, Middlesbrough, and Hugues, of Brander Approach, Leeds, were bailed by Judge Tony Briggs until trial in April.
As on 3 April 2017, the members of Solteq's board of directors are Olli Vaatainen, CEO; Ilkka Brander, VP, Core of Commerce, Sales and Accounts; Kai Hinno, VP, Operations; Harri Ilvonen, VP, Omni-Commerce; Jalasaho, VP, People, Culture and IR and Antti Karkkainen, CFO.
It is great that Brander and the Becker Library have an extensive and well-curated collection of early dental classics (which can be pretty scary, especially when illustrated--such books are not for the squeamish), but in this increasingly digital age, why do we, why should we, remember them?
The search process was not public, but according to sources with knowledge of the proceedings, other candidates considered included former Columbia Law School dean David Schizer; Aaron Glatt, a congregational rabbi and former executive vice president at Mercy Medical Center and professor at New York Medical College; Rabbi Kenneth Brander, head of YU's Center for the Jewish Future; Mark Rotenberg, former vice president and general counsel of Johns Hopkins University; Pepperdine law professor Michael Avi Helfand; Leonard Matanky of Chicago, a congregational rabbi, principal, and former president of the Rabbinical Council of America; Yossi Prager, executive director of the North American branch of the AVI CHAI Foundation; and Nick Muzin, a senior adviser to Senator Ted Cruz.
Superior Manufacturing is a flooring products, epoxies, floor coatings and sealers, floor patch, green products, buildings and grounds maintenance, industrial cleaners and degreasers, coolants and lubricants and specialty products manufacturer and private brander.
Mitchell (77 points) took the Medium Handicap title, while Greg Brander (86 points) won the Short Handicap title.
When I was on the ground, he hit me on the side with a cast-iron cattle brander.
Kai Brander, Treasurer, central bank of Finland, said, 'The agile implementation method of the MORS Treasury Manager solution made it easy for us to work closely with the solution provider during the process.
Participating wineries: Alexander & Wayne, Arthur Earl, The Brander Vineyard, Buttonwood Farm Winery, Casa Cassara Wines, Cimarone & 3CV Wines, Daniel Gehrs Wines, Dreamcote Wine Company, Imagine Wine, Lucas & Lewellen, Lucky Dogg Winery, Rideau Vineyard, Standing Sun Wines, Toccata Wines, and Toretti Family Vineyard.