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a. A trademark or distinctive name identifying a product, service, or organization.
b. A product or service so identified: bought a popular brand of soap.
c. An association of positive qualities with a widely recognized name, as of a product line or celebrity: The company tried to improve its brand by donating money to charity.
d. A distinctive category; a particular kind: a brand of comedy that I do not care for.
2. A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.
a. A mark burned into a person's flesh, as to identify a convicted criminal or a slave.
b. A mark burned into a person's flesh for ornamental or aesthetic purposes.
4. An association of disgrace or notoriety with something; a stigma. See Synonyms at stain.
5. A branding iron.
6. A piece of burning or charred wood.
7. A sword: "So flashed and fell the brand Excalibur" (Tennyson).
tr.v. brand·ed, brand·ing, brands
1. To mark with a hot iron, as to show ownership: branded the steer.
2. To provide with or publicize using a brand name or other readily recognized identifier: a line of cars branded with mythological names.
3. To consider or label as disgraceful or infamous; stigmatize: branded the deserters as cowards.
4. To impress firmly; fix ineradicably: Imagery of the war has branded itself into the national consciousness.

[Middle English, torch, from Old English; see gwher- in Indo-European roots.]

brand′er n.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.branding - the act of stigmatizingbranding - the act of stigmatizing    
disapproval - the act of disapproving or condemning


[ˈbrændɪŋ] n [product] → branding m, marquage m
References in classic literature ?
However, branding is not expected, so I soon remedied that.
Where the Opposition that has not hurled back the branding reproach of Communism, against the more advanced opposition parties, as well as against its reactionary adversaries?
Further penalties, such as branding and cropping of ears, shall be thought of hereafter.
Not that she was not a nice bit of a woman, healthy and strapping and good to look upon, also a very excellent dancer, but that she was a woman with all a woman's desire to rope him with her apron-strings and tie him hand and foot for the branding.
I have often wondered at my father's forbearance in not branding us conspicuously upon our unworthy brows, but as we were tolerably good boys and used our power of embarrassment and annoyance with commendable moderation, we escaped the iron.
Curiosity and admiration excited by her beauty; inquiries made about her; the story of the past discovered; Society charitably sorry for her; Society generously subscribing for her; and still, through all the years of her life, the same result in the end--the shadow of the old disgrace surrounding her as with a pestilence, isolating her among other women, branding her, even when she had earned her pardon in the sight of God, with the mark of an indelible disgrace in the sight of man: there was the prospect
And what about the law that marks him still better - the pretty branding instrument invented by the overfed to protect themselves against the hungry?
I saw in this place the whole process of picking, rolling, pressing, drying, packing in casks, and branding.
The shop-boys in the neighbourhood had long been in the habit of branding Noah in the public streets, with the ignominious epithets of 'leathers,' 'charity,' and the like; and Noah had bourne them without reply.
and Mark Schumann, ABC, former global communications practice leader for the consulting firm Towers Perrin, give a compelling argument for the benefits of employer branding and present a structured approach to building your employer brand.
While its tagline "Building Wealth Through Property Since 1866," may not rank up their with branding legends such as Cocoa Cola's "It's The Real Thing," the philosophy is on a par with the powerhouses of the industry who have cornered the market not only through global dominance, but through clever and calculated use of branding as a marketing tool.
He explores the principles of successful branding in his book Building a Brand That Matters: Helping Colleges and Universities Capitalize on the Four Essential Elements of a Brock-Buster Brand, available from Strategy Publishing (www.