bricks and clicks


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Related to bricks and clicks: Pure play

bricks and clicks

n
1. (Commerce)
a. a combination of traditional business carried out on physical premises and internet trading
b. (as modifier): bricks-and-clicks companies.
2. (Commerce) (as modifier): bricks-and-clicks companies.
[C20: from bricks and mortar and click, meaning an act of pressing and releasing a computer mouse button]
References in periodicals archive ?
Both bricks and clicks are rigorous and interactive.
Meanwhile, retailers of many types are enjoying soaring sales via the Internet, and most national retail chains have carefully developed bricks and clicks strategies that integrate their online efforts with their stores and catalogs.
Martin Lindstrom commented, "What attracted me to Digitas is its wide range of capabilities and overall appeal to organizations, wherever they are on the bricks and clicks spectrum.