"He had a limp university tie dangling from a greasy butterfly collar
, the type not seen since the Thirties.
In the postwar period, the brand began hiring household-name endorsers like Bing Crosby, who settled into his recliner in one 1967 ad and said, "Man, this is really relaxing." But the most famous face of La-Z-Boy was star quarterback Joe Namath (r.), who spent the decade of the 1970s showing Americans how to wear a butterfly collar
and tilt back in style.
Would it hurt to swap that flannel pullover for a fitted butterfly collar every so often?
Dipsticks don't wear butterfly collars, whatever they are!
Now aged 56, he began his career in the buttoned down Irish provinces in the days when starched butterfly collars
were the order of the day and the local bank manager lived above the shop.