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1. A well-known word or phrase, especially one that exemplifies a notion, class, or quality: "We're turned off by the label 'sexy' when used as a catchword for every new design" (Miriam Lang).
a. A guideword.
b. The first word of a page printed in the bottom right-hand corner of the preceding page.
1. a word or phrase made temporarily popular, esp by a political campaign; slogan
2. (Printing, Lithography & Bookbinding) a word printed as a running head in a reference book
3. (Theatre) theatre an actor's cue to speak or enter
4. (Printing, Lithography & Bookbinding) the first word of a printed or typewritten page repeated at the bottom of the page preceding
1. a memorable word repeated so often it becomes a slogan.
2. Also called headword, guide word. a word printed at the top of a page in a reference book indicating the first or last entry or article on that page.
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|Noun||1.||catchword - a favorite saying of a sect or political group|
locution, saying, expression - a word or phrase that particular people use in particular situations; "pardon the expression"
mantra - a commonly repeated word or phrase; "she repeated `So pleased with how its going' at intervals like a mantra"
|2.||catchword - a word printed at the top of the page of a dictionary or other reference book to indicate the first or last item on that page|
word - a unit of language that native speakers can identify; "words are the blocks from which sentences are made"; "he hardly said ten words all morning"