charm campaign

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Noun1.charm campaign - a campaign of flattery and friendliness (by a company, politician, etc.) to become more popular and gain support
crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of world peace"; "the team was ready for a drive toward the pennant"; "the movement to end slavery"; "contributed to the war effort"
References in periodicals archive ?
"But my sense is that he probably -- my movie got folded into this huge charm campaign. And that fact that he wanted to show the west that he was into Hollywood, he was into all the great things of the west ...
The Deputy President has been on an all-out charm campaign across the country, courting regions and leaders with goodies from the national budget.
Moroccan journalist Abdulhak Sanaibi said that Al Jazeera when it was set up launched a massive charm campaign to lure viewers.
Syed Saddiq has since then been pictured wearing the teluk belanga, a reflection of his charm campaign which has started to thaw the hearts of the previously staunch BN supporters in the norther Johor, despite a false start.
The La Veja scoop is thus a reminder of the objectives that underlie Zarif's Latin America charm campaign. These are the types of investment, after all, that Iran made in Latin America in the last decade, building on the strength of an ideological alliance with like-minded regimes that share the Islamic Republic's anti-Americanism.
Mon-Fri ITV Widower Pierce's on-going charm campaign is clearly working, as he and Rhona enjoy a passionate secret snog.
It comes as Labour launched a concerted push to rebuild relations with business Shadow chancellor Chris Leslie and Shadow Business Secretary Chuka Umunna will spend the summer touring firms around the country in a new charm campaign which recalls Labour's "prawn cocktail offensive" to win over business leaders in the 1990s.