click bait


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click bait

n
(Communications & Information) informal a hyperlink intended to entice the viewer to click through to another website
vb
(Communications & Information) to encourage website viewers to click through to another website using an enticing hyperlink
[C21: from click (sense 7) + bait]
ˈclickˌbaiting n
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References in periodicals archive ?
Johansson later told The Washington Post in a statement through her publicist that her comments were "edited for click bait" and "widely taken out of context."
"The propagation of these baseless accusations, outright [sic] lies, and false quotes -- all disseminated for Click bait at the very cost of my family, personal life and career," read the letter.
Many people described the initial headline as "grossly irresponsible" and "racist and Islamophobic," and strongly denounced it for "dehumanizing black and brown children" and "using children -- no matter who they are -- as click bait." I totally agree with these criticisms.
We must learn to prioritise fact over opinion, and sober analysis over 'click bait' headlines.
Conversely if the razor company had used an emaciated model as click bait the backlash would have grown legs and nobody would be congratulating them for promoting an unhealthy weight.
She called out all headlines about her raising her children "genderless" as a "click bait tactic" and added that raising a child genderless "doesn't even make sense."
Likewise, if journalists and reporters explained what is happening rather than writing the juicy click bait story.
"The people behind the activity also post the same click bait posts in dozens of Facebook groups, often hundreds of times in a short period, to drum up traffic for their websites.
Yet the more videos McIntosh watches, the more "the recommendations become a whirlwind of lies, click bait, and fake news," he says.
Click bait doesn't just refer to cat compilation videos and catchy headlines.
When we encounter disreputable sites, we need to alert our peers across the industry.<br />Proactively, we can build online traffic by offering legitimate value while staying clear of click bait. We can create great advertising that builds brands and creates engagement while leveraging our ad spends to keep the channels clean.<br />As an advertising executive, my job is to make the strongest, most compelling claims for my clients' products and services.