Data is being generated up and down the supply chain by transaction-based monitoring and enterprise systems, such as point of sale, RFID and ERP systems, as well as by unstructured data sources, including clickstreams
, camera and surveillance footage, imagery, social media postings, blog/wiki entries and forum discussions.
This makes data lakes fit for more exotic and "bulk" data types that we generally do not find in data warehouses, such as social media feeds, clickstreams
, server logs, and sensor data.
Learning to combine clickstreams
and pageviews with problems solved, papers written, and projects completed should help us to create richer representations of these higher-level goals.
This will initially be done by e-retailing leaders who will manage and analyse massive volumes of data in near real time through posts, clickstreams
, as well as the purchase history.
Poor, "Mining MOOC Clickstreams
: on the relationship between learner behavior and performance: computer science," https:// arxiv.org/abs/1503.06489.
Because so much is now known about viewers from their clickstreams
, advertisers should have no excuse to display off-brand or repeated ads.
Out of the total, more than 80% was unstructured data that came from social media platforms, clickstreams
, server logs, sensors, and the Internet of Things.
Instrumentation of end users, servers, application components, logs, clickstreams
, generated events and incidents, executed notifications and runbooks, CMDBs, Gantt charts--you name it, people in the IT operations area have had to cope with mountains of data.
By monitoring and analyzing everything from customer clickstreams
and transactions to security events and network activity, Splunk Enterprise helps you gain valuable Operational Intelligence from your machine-generated data.
Perhaps the most bizarre illustration of this phenomenon at work is a poster published in 2013 by IBM and the Aberdeen Group research firm, headlined "The Big Datastillery." It shows "clickstreams
" (the details of our every mouse movement or finger swipe online), social media, and other sources of data flowing through pipes into a big hopper.
In the past few years, for instance, there has been an explosion in the volume and variety of data, such as new data sources and sophisticated internal systems that capture streams of valuable data, as well as social media and clickstreams