co-brand


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co-brand

 (kō′brănd′)
tr.v. co-brand·ed, co-brand·ing, co-brands
To market (a product or service) under two or more brands used in combination.
n.
A combination of two or more brands used to market a product or service.
References in periodicals archive ?
Our vision to co-brand actually began in 1996 when we started to look at acquisitions outside of transmission repair industry.
Most importantly an effectively run co-brand builds relationship and trust creating a one-stop shop that is capable of meeting all of the customers' needs.
The comfortable and flexible payment facilities that this co-brand card offers are in great demand by cardholders in Jordan.
In addition to better serving customers, ICC's co-brand programs also add value to partner brands through greater exposure and an opportunity for significant growth in the market due to an additional revenue stream.
The conversion of our flagship store to a Tim Hortons-Cold Stone co-brand represents the continued success of the co-branding initiative.
So how can suppliers and even retailers calculate the appropriate time to enter a partnership, find a reliable company to team up with, or decide whether to co-brand at all?
If you combine some unusual co-brands that can cause a customer to stimulate trial where a customer really hasn't considered it, you can actually change some buying patterns.
There is also no indication as to whether it will seek to co-brand its other treat-oriented subsidiaries.
If you're trying to do a co-brand, everyone wants to be big.
The really interesting co-branding will happen when you focus on a niche within a niche and co-brand with people outside your profession," says Anderson.
The report provides an overview of the major market players; a survey of recent and ongoing litigation and regulation of the market; and market share of major issuers, as well as leading growth and marketing trends and an examination of their latest co-brand products and technology, particularly contactless technology.
Collins restaurant is a redevelopment of an existing Taco John's and the Bismarck restaurant is a new prototype co-brand store.