co-brand


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co-brand

 (kō′brănd′)
tr.v. co-brand·ed, co-brand·ing, co-brands
To market (a product or service) under two or more brands used in combination.
n.
A combination of two or more brands used to market a product or service.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
References in periodicals archive ?
Now during a financial emergency, customers can convert the cash limit of their Bajaj Finserv RBL Bank co-brand credit cardinto an interest free personal loan of up to 90 days with a flat processing fee of 2.5%.
WORLDWIDE COMPUTER PRODUCTS NEWS-November 30, 2015-Lenovo and Razer announce partnership to co-brand gaming devices
Currently both parties are finalizing the co-brand name developing marketing materials and identifying initial FR treated products.
We shall perform an empirical analysis that demonstrates whether the Co-Brand Strategy can induce trust and customer satisfaction from customers.
American Express created a new benchmark in airline co-brand card category by introducing the American Express Kingfisher First Credit Card in 2007.
Nixon says that once a master publisher licenses the product, "we give them the ability to create co-brands. They create branding imagery for the co-brand, create pointers in the system to the co-brand, then they can create an installer that references the co-brand and distribute it--in three to five minutes of work."
(www.microsoft.com), to co-brand and co-market a combined package of software and photo-quality printing paper products for the digital photography market.
So how can suppliers and even retailers calculate the appropriate time to enter a partnership, find a reliable company to team up with, or decide whether to co-brand at all?
The deal goes further than some of the distribution deals its has signed with ISPs, because as well as the two companies developing a co-brand instant messenger product, AOL IM will be tightly integrated with Novell Directory Services (NDS) and Novell will also develop a co-branded portal using Netscape's Custom Netcenter tool.