Not just any paper, mind - Designed by Apple in California (the name of the book, and also the company's trademark tagline that appears somewhere on all its devices) is printed on "specially milled, custom-dyed paper with gilded matte silver edges, using eight colour separations
and low-ghost ink," and is bound in linen.
FFP worked closely with repro supplier Itarus to ensure that the colour separations
accurately preserved the Whitworths brand identity.
The artwork, designed by iC Holographic, was converted by Munday's DI-HO (Digital Input, Holographic Output) system using an Amiga computer, then displayed frame-by-frame in three colour separations
on the screen.
Now, I'm not going to harp on about the good old days and how delivering colour separations
by hand at midnight made me feel warm and fuzzy, because it didn't.This new high-speed, 24-hour delivery system we live in is a marvellous place and will continue to get better as long as it's popu- lated by knowledgeable souls who still get what really needs to be done.With our new processes we can only become more efficient, deliver better and more timely work for clients, incur fewer overheads and therefore still make a healthy profit.
These were the days of expensive colour separations
done on film (now a thing of the past in our digital days) and colour printing.
The business was expanded in 2002 to provide a digital print process, after starting out providing colour separations
This is particularly true for those of us who use the application for printing and producing colour separations
from, say, GRB photography and having to correct the hues, contrast and brightness for different applications.