column inch


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column inch

n
(Journalism & Publishing) a unit of measurement for advertising space, one inch deep and one column wide

col′umn inch′


n.
type or space one column wide and 1 in. (2.54 cm) deep, used esp. in measuring printed advertisements.
[1935–40]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.column inch - a unit of measurement for advertising space
area unit, square measure - a system of units used to measure areas
References in periodicals archive ?
Table 2 Daily reportage of agricultural issues in Guardian and punch newspapers 2007 2008 2009 # of frequency % frequency % frequency % stories 1-2 17 21.3 15 28.8 20 25 3-4 6 7.6 1 2.6 7 8.8 5-6 1 1.3 1 1.3 0 0 total 24 30.2 17 32.7 27 33.8 2010 Total # of frequency % frequency % stories 1-2 29 36.3 81 3-4 3 3.8 17 5-6 0 0 2 total 32 40.1 100 Source: Field Survey, 2010 From Table 3, in 2007 it was revealed that just 9(11.3%) had the column inches ranging from 100.01-150.00, and was closely followed by 8(10.0%) which had the column inch ranging from 7.00-50.00.
Who was declared the most famous celebrity of the decade in a column inch countdown of British national newspapers?
The top 10 celebrities in the Column Inch Countdown for the last decade, with the total number of articles:
Every column inch is precious, and sometimes we cut a little deep during the editing process.--ED
And a legal ad in the Monitor costs $16.75 a column inch, nearly $10 less than the Union Leader.
Rate for obituary notices: $1 per word or $55 per column inch (the lower amount) plus GST.
If the insertion order is for two months, the cost is $99 per column inch per insertion.
A space in the newspaper that is 1 column wide and 1 inch long is called a column inch. If an ad is the same width as 2 regular columns and is 5 inches long, its measurement is 5 inches x 2 columns, or 10 column inches.
The Morning News currently charges $11.50 daily and $11.80 Sunday for each column inch of advertising if the advertiser buys 101-450 column inches of advertising per month.
The open rate per column inch in the zoned edition is $1.87, compared to the Shopper's rate of $15.15.