commoditize


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com·mod·i·tize

 (kə-mŏd′ĭ-tīz′)
tr.v. com·mod·i·tized, com·mod·i·tiz·ing, com·mod·i·tiz·es
To turn into or treat as a commodity.

com·mod′i·ti·za′tion (-tĭ-zā′shən) n.

commoditize

(kəˈmɒdɪˌtaɪz) or

commoditise

vb
(tr) another term for commodify
References in periodicals archive ?
But maybe most of all, the life insurance industry is being driven to commoditize its products by the influx of capital from non-insurance investors who demand short-term returns.
These standards are helping commoditize the adapter market, giving customers what they need: a comprehensive integration solution featuring consistent quality and lower cost.
I don't think we'll ever commoditize health care to the point that it'll be like buying cars.
Piper Jaffray analyst James Fish says that while his firm is "big fans" of NGINX and what it could bring to F5 Networks (FFIV), the company lacks a controller, likely lowers medium-term estimates, could commoditize some of F5's base, and creates fear that F5's software-only solutions are struggling.