consumer research

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Related to consumer research: market research
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Noun1.consumer research - marketing research that yields information about the motives and needs of different classes of consumers
market research, marketing research - research that gathers and analyzes information about the moving of good or services from producer to consumer
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References in periodicals archive ?
The growth unit is the evolution of CBA's Innovation team and their pH Experiment beverage initiative, which launched in 2018 as a litmus test to explore opportunities outside of beer, as well as recent consumer research projects with the Yale Center for Customer Insights and global consultancy Prophet.
Princeton Consumer Research is a global consumer product testing house specializing in the safety and efficacy studies of cosmetics, beauty & personal care products in addition to nutritional supplements.
20 December 2018 - US-based consumer research and offsite meetings facility The Living Room Inc.
Feminist thought: Implications for consumer research. Journal of Consumer Research, 19(4), 518-526.
In addition, Theravent is conducting an aggressive consumer research program to help define this emerging category.
Ruby chocolate has been tested and validated through extensive consumer research run by independent global research agencies Haystack and Ipsos in the UK, US, China and Japan.
Focusing on qualitative and conceptual consumer research, business scholars present an eclectic mix of methodological concerns and substantive issues.
"Consumer research results show a clear preference for natural products--with as many as 47% of respondents actively seeking natural fibers--and 45% considering non-GMO products as 'better.'"
FICO (NYSE: FICO) consumer research has found 83 percent of millennials (25-34 years old) use credit cards to fund their lifestyle, the company said.
The centre will be used for consumer research for some of the world's biggest food brands and Campden BRI is looking to recruit people to, quite simply, taste food and get paid up to PS100 per time.
Even if their strategies rely on comprehensive consumer research, not many would prefer going the extra mile and conducting research themselves on a small scale.

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