References in periodicals archive ?
SAN FRANCISCO, March 17 /PRNewswire/ -- Kontera, a leading provider of In-Text Advertising for online publishers and advertisers, announces the launch of the Kontera Hybrid, the first In-Text solution to deliver contextually relevant content and advertising in a single unit.
It offers both site developers and non-technical workers the tools needed to manage the user experience and deliver contextually related content and promotions.
Publishing Platform Automatically Places Links to Contextually Related Content for Site Re-Circulation, Content Syndication and Viral Widget Initiatives
com makes email more efficient with Vertical Email Portals that contextually organize communications with related Web functionality for specific companies or online activities.
Through a unique combination of marketing intelligence and precise relevance technology, e-Dialog enables some of the world's most recognized brands, such as Boots, British Airways, Hewlett Packard, the Royal Bank of Scotland group of companies, Tesco, Avis, BMG Music Service, the NFL, and Reuters, to maximize long-term customer value with contextually targeted communications.
Commenting on Green's appointment Simone Barratt said, "Simon is a hugely talented customer relationship marketer and we look forward to drawing on his expertise to help our clients maximize long-term customer value with contextually targeted communications.
With in-game advertising, brands are contextually incorporated in and around the game environments, offering a multitude of formats from video to outdoor-style billboards and even 3D geometry, delivering advertising recall results that are unheard of in traditional media.
Entrieva's ClickSense(TM) is a hosted service for contextually targeting ads - text or banners - or dynamic content, from any text stream - search queries, web pages, RSS feeds, emails, etc.
It's targeted and contextually relevant to the individual," said Thompson.
Answers, which highlights contextually relevant questions about food, and Yahoo
8 in August, the company introduced new features that help marketers minimize undeliverable or improperly formatted emails, create more effective messages based on contextually relevant best practices, offer RSS delivery to their subscribers, and uncover statistically significant variations in campaign performance - based on subscriber demographics and attributes.
Through a unique combination of marketing intelligence and precise relevance technology, e-Dialog enables some of the world's most recognized brands, such as American Eagle Outfitters, Avis, BMG Music Service, British Airways, the NFL, Reuters, The TJX Companies, and Tesco to maximize long-term customer value with contextually targeted communications.
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