corporate image

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Related to corporate image: Corporate identity

corporate image


corporate identity

(Commerce) the way an organization is presented to or perceived by its members and the public
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
De Leon is a certified Corporate Image consultant who trained at the Sterling Style Academy in New York and has conducted personality development seminars for various top companies like Victory Liner, PNB Savings, Megaworld, Chinabank Savings, Goldilocks and Unipharma.
In response to the challenges posed by the operations in the sector, oil and gas firms are embracing corporate social responsibility as a means to counter negative public sentiments (Akujobi 2009), as there exists a potential for CSR practices to lead to enhanced corporate performance, through its potential to build corporate image, gain employees loyalty, improve operational competency and ultimately increase profitability.
The awards included Gold in Radio - Corporate Image, for the jingle that heralded the launch of 9mobile's new brand identity unveil in July; and Gold in Radio Craft - Best Use of Music, also in acknowledgement of the successful new brand identity launch.
Change of company name reinforces business development direction and forges a new corporate image
Furthermore, the article builds on the concept of reputation and explains the relationship of this construct with the corporate image and identity.
Objective: The aim of this study is to investigate the influence of social responsibility and corporate image on their brand equity.
As a pioneer in the Chinese freight transportation industry, Hoau Group has recently unveiled its new corporate image. Founded in 1995, Hoau Group is a leading freight and transportation company in China.
You will notice that every MNO offers a range of more corporate image oriented packages that most of the times carry corporate brand identity prefixed to them.
But Starbucks has become a target for gun control advocates, in part because of its liberalleaning corporate image. In turn, gun rights advocates have been galvanised by its decision to defer to local laws.

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