cosmeticize

cos·met·i·cize

 (kŏz-mĕt′ĭ-sīz′)
tr.v. cos·met·i·cized, cos·met·i·ciz·ing, cos·met·i·ciz·es
To make superficially attractive or acceptable: "cosmeticized packages of song and dance for easy audience consumption" (Saturday Review).

cosmeticize

(kɒzˈmɛtɪˌsaɪz) or

cosmeticise

vb (tr)
to give (someone or something) a cosmetic treatment

cos•met•i•cize

(kɒzˈmɛt əˌsaɪz)

v.t. -cized, -ciz•ing.
to improve superficially; cause to seem better or more attractive.
[1815–25]
References in periodicals archive ?
The yearly summit that has become a permanent Apec fixture is meant to cosmeticize the real intention of interest countries, to the disadvantage of lesser members who voluntary fall prey to the whims and caprices of this commercial alliance.
This is a competent and valuable monograph that explores the development of political euphemisms designed to mask and cosmeticize antise-mitic feeling, particularly in Britain during the four decades leading up to World War II, though with implications that touch on contemporary politics and popular culture in both the UK and the US.
163) Such measures seem to invoke the rhetoric of decentralization and experimentation to cosmeticize recklessly draconian cutbacks.
Instead of making a mask to cover the reality of minimalist dwelling sizes, no real public realm and shoddy construction, Chinese architects ought to be given opportunities to experiment to improve the quality of urban dwelling and living, rather than always being required to cosmeticize tired though clearly easily replicable building systems.
Skillful public relations (PR) professionals can cosmeticize terrorist nations so that the world community will think of them as benefactors, or at least benign.