Parameter representing revenue share between content provider and service provider in Revenue Sharing contract in (14) is denoted by [theta] ; profit margin in Cost Sharing and Wholesale Price contracts in (15) and (16) is denoted by [rho] and parameter representing cost share in Cost Sharing contract
in (16) is denoted by [tau].
In addition, e-commerce platform and retailers may be better off when they make the appropriate cost sharing contract
in a cooperative promotion campaign.
First, it reconsiders the standard cost sharing contracts
and examines the optimal wage structure in a hierarchical organization.