against fanboy behemoths "Ender's Game" and "Thor: The Dark World," this Nov.
But when properly counterprogrammed
, you can have strong success.
This "best of" American television channel is counterprogrammed
with two other channels.
When, as a fast-talking billboard salesman with ambition, he bought a moribund TV station, he dumped news coverage into early morning hours and counterprogrammed
other stations' news with sitcom reruns like The Beverly Hillbillies.
Last year, though, the theater counterprogrammed
the new play "Red," and it worked: the show sold out and subsequently swept the Tonys.
The news was also good for Universal Pictures, which effectively counterprogrammed
against ``Samurai'' with the dance movie ``Honey'' starring Jessica Alba.
It can be counterprogrammed
but it's not easy," notes Bart Soepnel, a veteran Dutch buying exec and senior VP of acquisition for the entire SBS chain of stations across Europe.
A few outlets, of course, have counterprogrammed
the day to prevent overdoses of Americana.
Female audiences are crucial for "About a Boy," as in the case of so many counterprogrammed
well against WWF wrestling on UPN, and isn't likely to be competing for the same male or older viewers on the other nets.
The only concern -- and it's a big one -- is whether anyone will find this show, which is nevertheless counterprogrammed
well against comedies on ABC ("Dharma & Greg") and NBC ("Will & Grace"), and newsmag "60 Minutes II" on CBS.
time period on the stations, counterprogrammed
by TNT with the sci-fi action series "Babylon 5" and by USA with "Hercules: The Legendary Journeys," both 60-minute shows.