(redirected from counterprogrammed)


 (koun′tər-prō′grăm, -grəm)
v. coun·ter·pro·grammed, coun·ter·pro·gram·ming, coun·ter·pro·grams or coun·ter·pro·gramed or coun·ter·pro·gram·ing
To schedule (a television or radio program) so as to compete or contrast with a program broadcast simultaneously on another station.
To engage in such scheduling.
References in periodicals archive ?
Smartly counterprogrammed against fanboy behemoths "Ender's Game" and "Thor: The Dark World," this Nov.
But when properly counterprogrammed, you can have strong success.
This "best of" American television channel is counterprogrammed with two other channels.
When, as a fast-talking billboard salesman with ambition, he bought a moribund TV station, he dumped news coverage into early morning hours and counterprogrammed other stations' news with sitcom reruns like The Beverly Hillbillies.
Last year, though, the theater counterprogrammed the new play "Red," and it worked: the show sold out and subsequently swept the Tonys.
The news was also good for Universal Pictures, which effectively counterprogrammed against ``Samurai'' with the dance movie ``Honey'' starring Jessica Alba.
It can be counterprogrammed but it's not easy," notes Bart Soepnel, a veteran Dutch buying exec and senior VP of acquisition for the entire SBS chain of stations across Europe.
A few outlets, of course, have counterprogrammed the day to prevent overdoses of Americana.
Female audiences are crucial for "About a Boy," as in the case of so many counterprogrammed pics.
It's counterprogrammed well against WWF wrestling on UPN, and isn't likely to be competing for the same male or older viewers on the other nets.
The only concern -- and it's a big one -- is whether anyone will find this show, which is nevertheless counterprogrammed well against comedies on ABC ("Dharma & Greg") and NBC ("Will & Grace"), and newsmag "60 Minutes II" on CBS.
time period on the stations, counterprogrammed by TNT with the sci-fi action series "Babylon 5" and by USA with "Hercules: The Legendary Journeys," both 60-minute shows.