It has played a crucial role in Britain's love of Jacob's Cream Crackers
, which remain the fastest and best-selling crackers in the UK, with 720m consumed last year alone.
IN 34 years with Jacob's Cream Crackers
, head baker John Roughneen has made around 112 million packs of one of the nation's favourite snacks.
The festive bags contained a variety of basic necessities and festive items, which included rice, canned razor clams, biscuits, bottled drink, energy drink, 3-in-1 coffee, cream crackers
, pain relief patches, shower foam, comb, clutch wallet, colouring book, towel, drawstring bag, Mandarin oranges and a copy of The New Paper.
The Long Lane factory produces millions of cream crackers
each year - with more than half a billion individual Jacob's crackers sold each year.
You'd think after two books, the creators would have run out of ideas, but here we are treated to leeches on peaches, alpacas on cream crackers
and dingoes on flamingoes, as the animals ponder what the cat could sit on if it were something else.
UB also make McVitie's, Jacob's Cream Crackers
, Twiglets, Mini Cheddars and Jaffa Cakes - which Sven-GoranEriksson famously included in the England team's diet for the ngland team's diet for the 2002 World Cup.
12,000 Twiglets, 54kg of Cream Crackers
and over 10kg of Mini Cheddars were needed to perfect the creations, although 24-year-old Nathan admits, 'A few mouthfuls went missing as part of the creative process but I'm delighted with the end result.
Cheese is up marginally but the costs of cream crackers
has soared by more than 50%, from 55p to 83p.
showed the steepest price rise in percentage terms, going up by more than 50% from 55p to 83p for a packet.
It is Cream Crackers
which are the nation's number one savoury biscuit choice (with 44 percent of consumers choosing this type).
Blackstone and its French partner bought the maker of McVitie s biscuits and Jacob s cream crackers
range, along with a 30% cut to Jacob's Cream Crackers