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a. A trademark or distinctive name identifying a product, service, or organization.
b. A product or service so identified: bought a popular brand of soap.
c. An association of positive qualities with a widely recognized name, as of a product line or celebrity: The company tried to improve its brand by donating money to charity.
d. A distinctive category; a particular kind: a brand of comedy that I do not care for.
2. A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.
a. A mark burned into a person's flesh, as to identify a convicted criminal or a slave.
b. A mark burned into a person's flesh for ornamental or aesthetic purposes.
4. An association of disgrace or notoriety with something; a stigma. See Synonyms at stain.
5. A branding iron.
6. A piece of burning or charred wood.
7. A sword: "So flashed and fell the brand Excalibur" (Tennyson).
tr.v. brand·ed, brand·ing, brands
1. To mark with a hot iron, as to show ownership: branded the steer.
2. To provide with or publicize using a brand name or other readily recognized identifier: a line of cars branded with mythological names.
3. To consider or label as disgraceful or infamous; stigmatize: branded the deserters as cowards.
4. To impress firmly; fix ineradicably: Imagery of the war has branded itself into the national consciousness.

[Middle English, torch, from Old English; see gwher- in Indo-European roots.]

brand′er n.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.branding - the act of stigmatizingbranding - the act of stigmatizing    
disapproval - the act of disapproving or condemning
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.


[ˈbrændɪŋ] n [product] → branding m, marquage m
Collins English/French Electronic Resource. © HarperCollins Publishers 2005
References in periodicals archive ?
Vevo's unique programming and cross promotion of content helps artists at every stage of their careers to harness the power of music videos to reach new, global audiences." [Reference Link]:[]
This cross promotion from both side will expand the reach for both the entities.
While cross promotion between Bollywood films and TV shows has been common over the past few years, this is probably the first time that two films have resorted to the trick.
Isaac Fahed, Grand Cinemas marketing manager, added: "We found common ground and mutual interest to tie-up in this cross promotion, since both brands are market leaders at all terms especially in customer service and unique offers, each in its industry." -- TradeArabia News Service
Part II, "Cross-Media Promotion in Media Industries," looks at three examples in what the author calls commercial intertextuality in entertainment media, the practice of cross promotion in news media, and finally a look at the case of the Murdoch-owned News International newspapers in the UK and their successful editorial promotion of SkyDigital in which Murdoch had a controlling interest.
With the purchase of the magazine, Cooper says cross promotion of many products will fall into place as efforts are made to expand CI's base coverage to include some vegetable crops.