Now we have interpreted China Internet Jianghu as "alternative public sphere" through discussions of its cultural practice, including "culture jamming
", "carnival culture", "political statement" of "critique", "discourse of truth" of "the politics of truth", "network struggle", "justice resistance", "realpolitiks of resistance", "infrapolitics" etc.
Perhaps absent, too, is an explicit chapter analysing 'not for profit' audiences as active ad-text producers in a world of culture jamming
, personal branding on Facebook and massively viral private YouTube uploads.
In the third chapter, Lievrouw offers an excellent discussion of culture jamming
as a communication genre.
Close to "culture jamming
"--an art movement of resistance to cultural hegemony, sometimes considered a communication guerrilla opposed to any kind of institutional powers of the consumer society), Adbusters react against corporate images and use them under a satirical light to unveil their manipulations (see, e.g., Dery; Sharpe).
Joining the old-school consumer boycott were newfangled techniques such as guerrilla marketing, culture jamming
(ad parodies, basically), and Reclaim the Streets initiatives aimed at reversing the "commodification and criminalization of street culture."
Recent publications include entries on culture jamming
for the forthcoming Encyclopedia of Consumer Culture, edited by Dale Southerton, and fair trade for the Blackwell Encyclopedia of Sociology, edited by George Ritzer.
[...] Culture jamming
is anything, essentially, that mixes art, media, parody and the outsider stance." (2) As Jenkins notices that the step from watching television news and acting politically "seems greater than the transition from being a political actor in a game world to acting politically in the 'real world'." (3) Blau points out that the media landscape will be reshaped by the bottom-up energy of media created by amateurs and hobbyists.
File sharing is rampant, and culture jamming
is a worldwide phenomenon, but at what cost?
It high-lighted various things like reducing car dependence and culture jamming
. After a while, he started including information about TPSC public meetings, and people showed up.
The Billboard Liberation Front, a California-based group is one example of culture jamming
that received decent press coverage as well as Adbusters' own creative campaigns to "uncool megacorporations."