viral marketing

(redirected from cybermarketing)
Also found in: Encyclopedia.

viral marketing

n
1. (Marketing) a direct marketing technique in which a company persuades internet users to forward its publicity material in e-mails (usually by including jokes, games, video clips, etc)
2. (Marketing) a marketing strategy in which conventional media are eschewed in favour of various techniques designed to generate word-of-mouth publicity, in the hope of creating a fad or craze
Mentioned in ?
References in periodicals archive ?
A general principle prevails in public health circles that less alcohol marketing is better, but many questions remain, particularly in the realm of personalized and cybermarketing. Is embedding alcohol marketing messages in Internet sites, games, and worlds more effective than advertising on television?
There are more than 200 educational sessions within 19 subject tracks offered at the 2006 IBS, running the gamut from green building to cybermarketing and featuring experts from across the country There are also pre-show educational opportunities, typically for an extra fee but geared toward earning professional designations, as well as special events, such as the grand opening ceremonies and The Nationals sales and marketing awards presentation.
* Cybermarketing: A Guide for Managers in Developing Countries (1999)
Cybermarketing allows you to compile extensive information and put it on the company Web site and buy banner ads on other sites.
Craig Settles, a senior strategist for Berkeley, California-based Successful Marketing Strategists, and author of "Cybermarketing: Essentials for Success," says: "Link until you drop."
Craig Settles, a senior strategist for Successful Marketing Strategists, Berkeley, California, and author of Cybermarketing: Essentials for Success (Ziff-Davis Publishers, New York City), advises: "Link until you drop." The Indianapolis Land- lords Association (www.srconline.com /ila/links.html) offers a number of local industry related links on its site.
As the Internet, with cybermarketing and telecommunication technology in particular, inexorably mold the business (and personal) environment, the risk manager must acquaint himself or herself with identification and management of electronic risk.