Jayne describes herself as a dashboard diner
, always eating muffins and jambons in the car, on the way to and from college.
The smaller formats are great for lunchboxes, desk and dashboard diners
, wanting refreshment on the go.
BRITONS are becoming "dashboard diners
" with many regularly eating while on the road, according to a survey.
"As the winter months draw nearer, everyone from office workers to 'dashboard diners
' will be longing for a first-rate cup of hot and hearty Real Soup."
Westbridge's marketing team thinks that Aldo's Pizza Bar will be well received by so-called "dashboard diners
" who munch lunch in their automobiles, as well as among students, mothers and workers on the move.
So-called dashboard diners
- busy parents and the elderly who want to boost their intake of certain nutrients - are likely to form the target market for these goods.
WOMEN drivers are becoming "dashboard diners
" who snack behind the wheel, a new report reveals.