What happens when marketing algorithms study your data shadow
and learn to emotionally manipulate you when you 're most vulnerable?
The metaphor of the data shadow
has been well-plumbed in speculative fiction.
It even authenticates your identity during routine security checkups, because what this data shadow
says about you is more real than what you say about yourself.
Data quality processes need to involve data creation; the staging of data in data warehouses, data marts, cubes and data shadow
systems; and information consumption in the form of reports and business analysis.
In fact, many of the documents or objects created today are actually containers for many fries and parts that make up the document--full of data shadows