deglamorize

(redirected from deglamorise)

de·glam·or·ize

 (dē-glăm′ə-rīz′)
tr.v. de·glam·or·ized, de·glam·or·iz·ing, de·glam·or·iz·es
To make less glamorous: "pressing the entertainment industry to deglamorize the treatment of drugs in films" (Larry Martz).

deglamorize

(diːˈɡlæməˌraɪz) or

deglamorise

vb (tr)
to make (a person or thing) less glamorous

de•glam•or•ize

or de•glam•our•ize

(diˈglæm əˌraɪz)

v.t. -ized, -iz•ing.
to reduce the appeal or status of.
[1935–40]
Mentioned in ?
References in periodicals archive ?
What I'm trying to do is deglamorise this way of life and make people aware of the dangers."
The 64-year-old, who went head to head with fictional dealers for five years on the 80s show, said the move would deglamorise drugs.
The charity said: "We must introduce plain packs and act now to deglamorise this deadly habit."
Efforts to deglamorise the IPL have been going on ever since Lalit Modi -- the brain behind the sporting extravaganza -- got into trouble.
It is a prevention measure and we want young people to see that gangs are not glamorous so we can deglamorise gun crime,' said Handsworth-born Mr Gordon.
So I applaud a two-pronged initiative proposed by the UK's Work and Pensions Secretary Iain Duncan Smith and the Home Secretary Theresa May to deglamorise gangs with tougher sentences.
According to sources, Deepika took her role so seriously that she instructed her stylists and make- up artists to deglamorise her otherwise bold looks.
The union's Dr Vivienne Nathanson said: "It is essential further action is taken to promote a tobacco-free lifestyle that deglamorises smoking.