deglamorize

de·glam·or·ize

 (dē-glăm′ə-rīz′)
tr.v. de·glam·or·ized, de·glam·or·iz·ing, de·glam·or·iz·es
To make less glamorous: "pressing the entertainment industry to deglamorize the treatment of drugs in films" (Larry Martz).

deglamorize

(diːˈɡlæməˌraɪz) or

deglamorise

vb (tr)
to make (a person or thing) less glamorous

de•glam•or•ize

or de•glam•our•ize

(diˈglæm əˌraɪz)

v.t. -ized, -iz•ing.
to reduce the appeal or status of.
[1935–40]
Mentioned in ?
References in periodicals archive ?
The Department of Health's mass media campaigns, including this recent ad, are proven to deglamorize tobacco use and accurately depict the negative consequences of tobacco use.
Support mass media campaigns against violence and efforts to encourage the media and entertainment industries to adopt practices that deglamorize violence.
The author purposefully works to deglamorize police, giving readers a direct look at the physical, psychological, and emotional toll of the job.
First the gory details serve to deglamorize and demystify the thug lifestyle.
Awareness has to be raised in both the East and the West to deglamorize unsurvivable consumerism.
Right Spirit, launched in 1996, is designed to deglamorize alcohol beverage consumption and eliminate alcohol abuse.
This is not to say that long takes in Children of Men do not feel just as real, or that they don't deglamorize the violence--they accomplish both.
In addition, they should involve tactics and messages to deglamorize smoking, suggesting, for example, that nonsmoking is more fashionable and mature.
PREVENT is one element of the Navy's Right Spirit campaign, designed to deglamorize the use of alcohol.
who wished to deglamorize movie violence in order to show how ugly and awful real violence was" (2000: 13).
Philip Donnelan, Isaac Julien, Vanley Burke and Horace Ove variously explore the black immigrant experience in Britain from the 1960s onwards, and later versions of the 'fly on the wall' approach deglamorize and deobjectify the 1930s working-class hero in Paul Watson and Franc Roddam's documentary The Family (1974) as in Martin Parr's photographs of New Brighton, The Last Resort (1983-86), which manage to be both garishly technicoloured and numbingly bleak.
Increased research, combined with more intense dissemination of the facts about the extreme health risks, will help deglamorize steroid use and solidify the message that no on-field victory is worth compromising your health," he concludes.