Mail order and online retailer La Redoute is renowned for featuring designer diffusion ranges
Lots of the hippest designers of the moment are now producing diffusion ranges
which are available at a steal online.
Debenhams began the craze for designer diffusion ranges
at high-street prices in 1993.
Today, his retail boutique, design studio and workroom are all located in Covent Garden and in addition to his Model Millinery collection, he designs the widely-distributed Miss Jones and Jones Boy diffusion ranges
, plus a Jones Girl accessories line exclusively for Japan.
Some conclusions can be drawn from these diffusion ranges
Top designers like John Rocha, Mathew Williamson, Julien McDonald and Jasper Conran have revolutionised high street fashion with their affordable diffusion ranges
Rocha John Rocha, Butterfly by Mathew Williamson, Star by Julien McDonald and J by Jasper Conran Home wares have also been given the designer touch by the store with cushions and lamps from Kevin Mc Cloud and Nigella Lawson-designed kitchenware.
Today's Designers at Debenhams offer sees Jasper alongside John Rocha, Pierce Fionda, Matthew Williamson, John Richmond, Duffer St George, Julien Macdonald (arriving this month) and Myla (arriving November) all designing diffusion ranges
and selling in vast quantities.
The council said sales of British designer wear had increased in the past few years, in part due to the major high street clothing chains developing their own designer diffusion ranges
But designers are fighting back, using their own diffusion ranges
to bring their products to a wider market.
lots of the hippest designers are offering cut-price diffusion ranges
Within the Bullring, there is much excitement about Office shoes -with its polka dot peeptoes and sensational boots -the enormous Nike store, a threestorey Next and, at last, a Debenhams with its fabulous designer diffusion ranges
Three main collections - the diffusion ranges
Miss Jones and Jones Boy, the couture line of Model Millinery, plus an ongoing collaboration with the cosmetic line Shiseido - have led to international success and status, particularly in Japan.