sation is the way of encouraging domestic and global trade demand, and links between markets that lack traditional, cross-border trade infrastructure.
The country is committed to promoting innovation and entrepreneurship as key driv- ers of the future economy and harnessing the power of digiti-
sation is seen as one of the most promising means to unlock new efficiencies.
Part of that is down to competition and the digiti-
sation of media, which changes how we reach and market to consumers.The creativity you see in digi- tal media is astounding as well, and we're at the beginning of it.
Being present in Africa where mobile and other digital so- lutions are evolving independently from -- and often ahead of -- the rest of the world, places banks in a position to help clients shape their own global digiti-