direct mail


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direct mail

n.
Advertising or marketing announcements sent by mail without being requested to residences and workplaces.

di·rect′-mail′ adj.
direct mailer n.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

direct′ mail′


n.
mail, usu. consisting of advertising matter, appeals for donations, or the like, sent to large numbers of people.
[1925–30]
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.direct mail - advertising sent directly to prospective customers via the maildirect mail - advertising sent directly to prospective customers via the mail
ad, advert, advertisement, advertising, advertizement, advertizing - a public promotion of some product or service
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
Translations
message publiposté

direct mail

nmailing m
Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995
References in periodicals archive ?
Now, with Digital Direct Mail by ReachDynamics, the business knows who visited their website and can follow up to keep the conversation going.
So what is involved in direct mail, and what are the costs associated with it?
31 October 2017 - Michigan, US-based intelligent media delivery specialist Valassis has acquired New York, US-based direct mail marketing specialist Sacandaga Direct Mail, LLC, the company said.
Let's pretend for a moment what the nonprofit world would look like if direct mail as we know it vanished tomorrow.
To ensure the most value for your direct mail efforts, everything you send to potential clients must be clear and concise, visually appealing and ultimately get them to come in and discuss all of their insurance options.
The 2015 direct mail campaign will be sent to more than 60,000 British farmers this spring.
More than 20% of people surveyed by the U.K.-based specialist mailing house said they planned to spend more on direct mail this year--more than any other marketing medium.
The direct mail piece had a message written in invisible ink that the recipient could only read by pointing the black light enclosed with the mailer at the section of the mailer containing the hidden message.
11 October 2013 -- US-based research firm Mintel Comperemedia said that 20% of the checking and savings direct mail was from direct banks in the first eight months of 2013 compared to only 4% in 2012.
As a direct marketing vehicle, direct mail has a higher open rate and greater readability than any other channel.
As I've worked with a variety of clients over the past year, three realities about direct mail have hit home.

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