direct marketing


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direct marketing

n
(Marketing) selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels. Also called: direct selling
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.direct marketing - marketing via a promotion delivered directly to the individual prospective customer
marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
Translations
vente directe

direct marketing

References in periodicals archive ?
Ten years later, in 1992, the number of farms direct marketing had declined to 86,432, fewer than 5% of all farms; total direct market sales had declined to just over $400 million in sales, less than 0.
The methods, techniques and tested ideas behind profitable direct marketing, from creative planning to successful execution.
Fulfillment and customer service will be the altar for the marriage of internet and direct marketing.
The Direct Marketing Association estimates that the direct-mail industry employs 18.
The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing.
Dorothy's experience and growth over the past year, combined with her background in direct marketing, make her a great fit for the Account Management position.
VANCE PUBLISHING-FOOD SYSTEMS GROUP, Direct Marketing
This 16-page research report written for marketing/advertising lawyers and clients features a basic breakdown of the laws and regulations that apply to direct marketing and telemarketing.
TM] (IDM), a major national direct marketing company, has launched a new service called "PURLs", combining the power of the internet with direct marketing mail campaigns.
While online direct marketing will receive the largest investment increase, 51 percent of survey respondents also plan to boost their offline direct marketing spend in 2007.
While online direct marketing will receive the largest investment increase, 51% of survey respondents also plan to boost their offline direct marketing spend in 2007.
The New England Direct Marketing Association (NEDMA) recently announced that it has joined the new Direct Marketing Association (DMA) Affiliate Program.

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