direct marketing


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direct marketing

n
(Marketing) selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels. Also called: direct selling
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.direct marketing - marketing via a promotion delivered directly to the individual prospective customer
marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
Translations
vente directe

direct marketing

Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007
References in periodicals archive ?
MEISTER MEDIA WORLDWIDE, Direct Marketing, Market Research
Kia Motor Corporation (KSE: 000270), a South Korea-based automaker, has named Sanka De Silva as its new head of dealer and direct marketing.
7 August 2015 - US-based direct marketing company GS Marketing, Inc.
"I'm excited and proud to bring Specialized Fundraising Services and our highly seasoned direct marketing team to the Infogroup Nonprofit Division, where we will be joining a tremendous team of nonprofit professionals," said Greene, now a senior vice president of the Infogroup Nonprofit Division.
Best Co.'s Insurance Marketing & Advertising Summit, talking about the latest trends in direct marketing by insurers.
Lead author Samir Soneji, PhD, Norris Cotton Cancer Center researcher and assistant professor at the Geisel School of Medicine at Dartmouth and the Dartmouth Institute for Health Policy and Clinical Practice said that for several years, the emphasis in the tobacco industry has been on direct marketing, especially to young people who are highly price sensitive and who may find coupons, samples, and promotions appealing.
The agency invited to join the network must have the ability and experience to develop international direct marketing campaigns, an excellent client list, and offer a broad base of services, including strategy, planning and database consultancy.
"For the sake of technological neutrality, the same rules will apply to direct marketing and the internet," explains Jean-Paul Forceville, head of PostEurop, the association that represents European public postal operators.
The Direct Marketing Association of Atlanta is a regional, professional association for all those interested in direct marketing.
The announcement at the DMA comes just months away from the commencement of India's first-of-its-kind global convention for direct marketing, to be hosted by DMAi at the Renaissance Convention Center Powai in Mumbai from 1st to 4th August.
Although some consumers interested in receiving news or updates on particular products may subscribe to direct marketing services such as e-mail alerts, companies also seek contact lists of recipients from third party sources including referrals for making direct sales through cold calls.

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