direct mail

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direct mail

n.
Advertising or marketing announcements sent by mail without being requested to residences and workplaces.

di·rect′-mail′ adj.
direct mailer n.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

direct′ mail′


n.
mail, usu. consisting of advertising matter, appeals for donations, or the like, sent to large numbers of people.
[1925–30]
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.direct mail - advertising sent directly to prospective customers via the maildirect mail - advertising sent directly to prospective customers via the mail
ad, advert, advertisement, advertising, advertizement, advertizing - a public promotion of some product or service
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
Translations
message publiposté

direct mail

nmailing m
Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995
References in periodicals archive ?
Here are the three basics of successful direct-mail marketing:
And when combined with other channels for fundraising, these direct-mail donors are worth two to 10 times more in long-term value.
"The direct-mail readership of Hispanics who primarily speak Spanish in the household is very poor--59% compared to 75% for the general population--because they are not getting their mailings in Spanish, the communication they prefer," says Scott Marden, director of market research.
It's a bit like a direct-mail campaign that lets you read the comments some other readers scrawled on the letter.
Clients using the direct-mail package range from a wine importer and an SME networking firm to an IT training firm and a government agency that helps small startups.
During a session on direct mail, the presenter was blunt in assessing the direct-mail business: "Over the past decade, we've succeeded in persuading Americans to open the mail while standing next to their trash cans."
The demand by direct-mail houses for eye-catching materials has bolstered the use of color and meant that more ink is being used per mail shot.
The "Vertis Customer Focus 2001: Direct Marketing" survey highlights direct-mail usage in the financial-services and insurance industries.
Follow these steps for a successful direct-mail marketing campaign
Most coupon-clipping individuals eagerly await the weekly arrival of direct-mail coupons at their homes, relying on the coupons for savings on products such as pizzas, discount checks, and eye exams.

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