distribution channel


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distribution channel

n
(Commerce) marketing the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.distribution channel - a way of selling a company's product either directly or via distributors; "possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores"
channel
marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
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Today, companies see brokerage as a vital distribution channel.
Undercover agents: life insurance companies have finally heard the consumer and are bringing understandable, less costly and appealing products to market
Now all operations and data are stored on the central network so the branches, agents, brokers, and call centers can access customer policy information, create and manage policies, and process claims uniformly Any distribution channel can handle a customer's entire needs, resulting in improved service, greater customer satisfaction and higher retention rates.
Capitalizing on components: new, integrated component-based software helps insurers cut costs, bring products to market faster and support a customer-focused orientation. (Technology: Technology Insight)
Allstate's 1999 announcement that it will transform its predominant distribution channel and expand its Internet capability was clearly a watershed event.
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