distribution channel


Also found in: Thesaurus, Financial, Wikipedia.

distribution channel

n
(Commerce) marketing the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.distribution channel - a way of selling a company's product either directly or via distributors; "possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores"
marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
References in periodicals archive ?
Now all operations and data are stored on the central network so the branches, agents, brokers, and call centers can access customer policy information, create and manage policies, and process claims uniformly Any distribution channel can handle a customer's entire needs, resulting in improved service, greater customer satisfaction and higher retention rates.
Allstate's 1999 announcement that it will transform its predominant distribution channel and expand its Internet capability was clearly a watershed event.

Full browser ?