downmarket


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down·mar·ket

 (doun′mär′kĭt)
adj.
Appealing to or designed for low-income consumers; downscale.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

down′mar`ket

or down′-mar`ket,


adj.
appealing or catering to lower-income consumers; downscale.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Adj.1.downmarket - designed for low-income consumers
upmarket - designed for consumers with high incomes; "he turned up in well-cut clothes...and upmarket felt hats"- New Yorker
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.

downmarket

adjective second-rate, cheap, inferior, tacky (informal), shoddy, low-grade, tawdry, low-quality, two-bit (U.S. & Canad. slang), cheap and nasty (informal), lowbrow, bush-league (Austral. & N.Z. informal) downmarket television drama
elite, superior, high-quality, posh (informal, chiefly Brit.), top-quality, high-class, first-rate, up-market, highbrow
Collins Thesaurus of the English Language – Complete and Unabridged 2nd Edition. 2002 © HarperCollins Publishers 1995, 2002
Translations

downmarket

[ˌdaʊnˈmɑːkɪt]
A. ADJ [product] → para el sector popular del mercado
B. ADV to go downmarketbuscar clientela en el sector popular
Collins Spanish Dictionary - Complete and Unabridged 8th Edition 2005 © William Collins Sons & Co. Ltd. 1971, 1988 © HarperCollins Publishers 1992, 1993, 1996, 1997, 2000, 2003, 2005

downmarket

down-market [ˌdaʊnˈmɑːrkɪt]
adj
(= poor quality) [product, service, image] → bas de gamme inv
[newspaper, programme] → bas de gamme inv; [restaurant] → très ordinaire(e)
adv
to go downmarket (= reduce quality) → faire dans le bas de gammedown payment downpayment [ˌdaʊnˈpeɪmənt] nacompte m
Collins English/French Electronic Resource. © HarperCollins Publishers 2005
References in periodicals archive ?
THE STARS Jon Favreau, Scarlett Johansson, Dustin Hoffman, Emjay Anthony THE VERDICT When a bitter food blogger and a restaurant owner (Hoffman) put paid to the career of celebrity chef Carl Casper (Favreau), he is forced to go downmarket, taking a battered truck packed with Cuban food on a road trip from New Orleans heading west.
Her mother and she will have been irreparably damaged by the ordeal, not least because they are now the subject of spurious claims in downmarket publications.
"Adele hasn't asked go ghost hunting in house," he writes on blog, contrary to one downmarket tabloid's report this week.
I do hope that those responsible, both in Frankfurt and Birmingham Council, will look seriously at this, because it also results in the event becoming more "downmarket".
There's still plenty of bonking, shopping and gossiping in her latest magnum opus, but it is much tamer than reading an LA blog or even a downmarket glossy mag.
Without these so called downmarket areas, Crosby would do a lot less business than it does now.
NEWLY single Jordan saddled up as the polo set went downmarket yesterday.
But now all these years later the whole thing is a prefabricated facade where individuals are pushed, cajoled and pressurised by producers into behaving in outlandish ways, all for the delectation of the more downmarket end of the British media.
So it is clear that VW is not making a downmarket move, but intends to compete on what he calls "Volks-Pricing."--GSV
The attack last month took place at the Hilton in a downmarket area near the international airport.
Each is a light-hearted day in the life of a downmarket telephone tipster called Baxter and his battles to survive in the cut-throat betting world.
A "Downmarket Strategy Option" and a Question Center enable subscribers to have their specific investment questions answered over the telephone.