based Weiman Products, which markets stainless steel, glass and granite cleaning products, among other specialty cleaning offerings, saw a 16 percent dollar sales gain over the period, and Falcon Safety Products, which markets the Dust-Off brand of electronics monitor-cleaning products, also experienced a 16 percent spike in dollar sales.
According to Rappaport, consumers are discovering multiple uses for Dust-Off products.
The company is working with retailers to keep its Dust-Off products together in the cleaning aisle rather than merchandised in the stationery or electronics sections.
Dust-Off, Falcon Safety Product's line of high-end screen cleaners, has signed former NFL football star Carl Banks as the brand ambassador.
We are thrilled to bring in Carl Banks as the new brand ambassador for the Dust-Off screen cleaners," said Phil Lapin, president/CEO, Falcon Safety Products, manufacturer of Dust-Off.
Dust-Off (hence the term "dusting") and other brands of computer keyboard cleaning products are sold in pressurized cans for about $5 and contain freon propellant/refrigerants, usually difluoroethane or tetrafluoroethane.
Even after a single use, the toxins contained in products such as Dust-Off have been associated with death.
Suddenly stories about inhaling whipped cream cans - whippets - and Dust-Off, called dusting, filled the classroom.
Sascha Aquino was 16 and alone at home the first time she inhaled Dust-Off, a can of compressed air used to clean computers.
Not with dust-off
pitches or headbutts, but with sheer speed, strength, and aggressiveness.
I came across the Dust-Off brand of screen cleaners when I was looking for something to clean my smartphone.
As the new brand ambassador, Banks will use his knowledge of brands and experience as a Super Bowl champion to help Dust-Off establish new retail partnerships, and grow their marketing avenues for the screen cleaning line.