eco-bling

eco-bling

n
equipment that is energy-efficient but less effective than simpler technology
References in periodicals archive ?
But it's not about greenwash, or 'eco-bling' as Jonathon Porritt described it last year - sprinkling little bits of glitter round the business and shouting about it." " It's not about greenwash, or "ecobling" as Jonathon Porritt described it
Dubbed "eco-bling" by some, such accessories won't help homebuilders reach the stringent 2011 deadlines for zero carbon building in Wales, or the average home owner to reduce the carbon footprint of their property, "Eco-bling describes unnecessary renewable energy visibly attached to the outside of poorly-designed buildings," says Doug King, author of a new report from the Royal Academy of Engineering that slams the trend.
It is a site where the idea of 'wilderness' and 'nature' runs smack bang into coffee shops, eco-bling and spa living.